See what nail salons near you charge for a manicure, pedicure and gel set.

Example

Service prices next to yours, who takes online bookings, their deals and sales, ratings, and what clients say. Every week.

From $49. Yours within 24 hours of payment.

Gel manicure

You $43. That's 10% under the $48 median.

Customers love

Gel that lasts.

Your move: Ask happy clients to mention how long their gel lasted in reviews.

An example nail salon market, drawn as a schematic. Not real data.
  • You
  • Competitor
  • Rings: nearby, across town, next town
Read this as text
  • Example only: a nail salon in the center and eight nail salons nearby. One charges $38 for a gel manicure, one takes bookings online, one lists pedicures from $36, and one takes walk-ins only.

The numbers on this page are made-up examples that show what a nail salon's Market Review looks like. Your Market Review uses real prices from nail salons near you.

What your Market Review compares

Prices

  • Classic and gel manicures
  • Pedicures, from basic to spa
  • Acrylic and dip sets, fills and nail art
  • "From" prices and add-on fees, noted as published

Booking, deals, ratings and seasons

  • Which nail salons take bookings online
  • Deals, sales and new services nearby
  • Google ratings, review counts and review themes
  • Busy seasons, like the holidays, prom and sandal season

Your prices next to theirs

Example

YouCompetitor priceMarket median

Classic manicureYou $28, 5 competitor prices

+12%vs median $25

Gel manicureYou $43, 5 competitor prices

−10%vs median $48

Spa pedicureYou $44, 5 competitor prices

−4.3%vs median $46

Your prices vs market median

−0.9%

Below the median on average per service, based on 3 services, higher on 1

A week in a nail salon's Market Review

Example

Two nail salons near you added online booking this month, and holiday appointments fill up in December. Your gel manicure is 10% under the median.

Gel manicure

Medium confidence

Raise $43 to $47

You're $5 under the $48 median, and clients praise how long your gel lasts.

Customers love

Gel that lasts

Your move: Ask happy clients to mention how long their gel lasted in reviews.

Customers grumble

Long waits for walk-ins

Your move: Add a walk-in waitlist to your booking page on Saturdays.

Actions this week

Tick them off as you go

Three things a nail salon's Market Review found

Real data, names changed

You charge nearly twice the median for a gel manicure.

The demo nail salon charges $85. The median of 7 competitor prices is $45, and 6 charge less.

What it gives you: the facts to show clients why you're worth more, or to rethink the price.

Gel manicure vs the median

+89%

You $85, median $45

6 Google reviews, and none answered.

The demo nail salon has 6 Google reviews and replied to 0. One competitor replied to 25 of its 28 newest.

What it gives you: a reason to ask happy clients for reviews, and to answer each one.

Reviews you replied to

0of 6

A competitor: 25 of 28

Halloween nail art searches peak around Oct 17.

Searches for Halloween nail art peak around Oct 17, and bookings follow within days. Slots in the last two weeks of October are the ones to fill early.

What it gives you: time to post your Halloween designs and open slots before they fill.

A Single Market Review is $49. A Weekly Market Review is $99 a month.

Your busy seasons

Example

Many nail salons peak in December, with a long run from May to July for prom, weddings and sandal season. Your Market Review shows your own market's pattern.

Demand forecast, next 4 weeks

Rising

September index 80 of 100. Peak month: December.

Coming up

  • Oct 31Halloween nail art
  • Nov 27Black Friday gift-card sales
  • Dec 1–24Holiday party manicures
  • Feb 14Valentine's Day appointments
  • MayProm and wedding season

Your Market Review lists the dates for your own market.

Two plans for your nail salon

Market Review, every week

$99 a month

One location. Tax included. Cancel anytime.

Or $49 for one

Or start with a Single Market Review: $49, paid once, within 24 hours. Subscribe from it and your first month is $49. Tax included.

Get your local Market Review

No contract. Cancel anytime.

Or subscribe now at $99 a month. Your first Market Review arrives within 24 hours of payment.

Subscribe

Prices include tax. The $49 first month is only from a Single Market Review, once per business. Cancel anytime from your Market Review or by email. We don't refund a Market Review or a month you've paid for.

Questions nail salon owners ask

Gel, dip and acrylic are priced differently. How do you compare?

Each is its own service: a gel manicure is compared with other gel manicures, a full set of extensions with other full sets.

Do you check online booking?

Yes. Your Market Review notes which nail salons near you take bookings online, so you can see whether you're the only one that doesn't.

Do you compare gel removal?

Yes, where salons publish it. Removal on its own is compared as its own service.

Can't find your question? Email hello@marketreview.net.

Other business types

  • Real data

    Med spas

    Botox per unit, filler per syringe, facials, laser series and memberships.

    Dermal filler: you $525, median $675.

  • Real data

    Dance studios

    Group classes, private lessons, intro offers and wedding packages.

    Group class drop-in: you $30, median $30.

    Open the Demo Market Review
  • Example

    Restaurants

    Menu prices, delivery-app prices, opening hours, and what diners say.

    Burger with fries: you $18, median $16.50.

  • Example

    Fitness & yoga studios

    Drop-ins, class packs, memberships and intro offers.

    Drop-in class: you $28, median $25.

  • Example

    Hair & beauty salons

    Cuts, color, blowouts and online booking.

    Women's cut and style: you $75, median $70.

See your own market this week.

Tell us four things, pay on Stripe, and we'll email you a private link to your Market Review within 24 hours.

Get your local Market Review

$49, paid once. No subscription needed.

Get your local Market ReviewGet a Market Review